a delicious, comfortable way to take supplements, with patented coating that locks in freshness and quality.
The global market is expected to grow by about 8% annually, while U.S. sales reached $72.88B in 2025.
Sources: Grand View Research, 2025;
Nutrition Business Journal via Nutraceuticals World, 2026.
of consumers prefer supplements that are not tablets or capsules
Among consumers under 34, that number rises to 82%
Can fade over time due to heat-based production and the lack of a protective coating, leaving actives more exposed to heat, moisture, and storage conditions.
Can be affected by warmth, causing gummies to soften, lose shape, or stick together.
A new format: chewable tablet in gum, with up to 800 mg of active ingredients inside and freshness-preserving coating outside.
Rich complex of vitamins
and nutrients
Fruity flavor that makes
wellness enjoyable
Innovative technology ensures
top quality and freshness
A. Chewable Tablet Core
Rich complex of vitamins and nutrients
B. Chewable Gum
Fruity cherry-grape flavor that makes wellness enjoyable
C. Patented Coating
Innovative technology ensures top quality and freshness
Unlike in gummies, our no-heat process maintains full ingredient strength*
Patented coating preserves ingredient freshness*
Combined oral and digestive absorption for superb results*
A research-backed packaging system built to help shoppers notice, understand, and choose Tab-in-Gum faster.
Hair, Skin & Nails, Iron, and Prenatal give retailers a strong entry lineup across beauty, daily nutrition, and maternity wellness.
Launch with three focused SKUs, then scale into a wider Tab-in-Gum portfolio as demand grows.
Tab-in-Gum is not just an idea. It is already growing in retail, with strong year-over-year performance in Israel.
Real users praise Tab-in-Gum as an easier and more enjoyable way to take supplements.
Perfect and convenient for anyone who struggles to swallow huge vitamins
Yana S
This is the only-only-thing that raises my iron: Supherb’s tab-in-gums!
Racheli S
A perfect product! I have difficulty swallowing pills, and this is an absolutely amazing solution for me
Sherry B
Perfect! It’s the only supplement I was abled to take during my nausea period
Shachaf
I used this during pregnancy and it’s the only supplement I could take without throwing up. It’s perfect!
Adi Shlipak
No more big, unpleasant pills
Moran Dayan
Tab-in-Gum continues to gain momentum in Israel, with annual growth rising from 23% to 42% year over year.
Consumers expect more than traditional tablets. Shoppers increasingly seek supplements that are easier, more enjoyable, and routine-friendly.
Tablet credibility meets modern convenience. A patented chewable format with a pleasant taste and no water needed.
Broad relevance from day one. Beauty, essential nutrition, and prenatal wellness cover multiple high-intent purchase occasions.
Built for serious retail programs. Scalable manufacturing, export readiness, and quality-controlled production.
Supherb® is all about combining nature’s gifts with smart science. Founded in 1986, the brand built its reputation by applying pharmaceutical-level thinking to wellness products long before “science-backed” became marketing language. The company operates in-house R&D, microbiology, and analytical labs, pharma-standard cleanrooms, and complex production technologies rarely found under a single roof.
What makes Supherb® relevant to modern retail and healthcare markets is not just scale. It is the ability to move from concept to shelf with unusual speed, technical depth, and a strong marketing approach. For partners looking beyond commodity supplements, Supherb® offers something harder to find: a manufacturer that understands both clinical credibility and consumer behavior.
Supherb® offers a diverse portfolio of products built on a foundation of carefully selected natural ingredients. The breadth of the range reflects the company’s ability to combine different raw materials, technologies, and manufacturing capabilities within a single operation.
Behind every product is a disciplined production process that integrates rigorous quality control with advanced technologies. This approach enables Supherb® to maintain consistency across a wide range of formulations while continuing to expand its product offering.
Other Ingredients: Gum base, Sorbitol, Isomalt, Maltodextrin, Arabic gum, Fruits flavor, Cellulose, Magnesium stearate, Food colorant (Spirulina ext.), Carnauba wax, Sucralose. Contains Soy Allergen.
Other Ingredients: Gum base, Sorbitol, Isomalt, Arabic gum, Fruits flavor, Cellulose, Food colorant (Beetroot), Magnesium stearate, Carnauba wax, Sucralose. Contains Soy Allergen.
Other Ingredients: Gum base, Sorbitol, Isomalt, Maltodextrin, Arabic gum, Flavors (Fruit of forest & Exotic & Lemon), Food colorant (Black Carrot ext.), Cellulose, Magnesium stearate, Sucralose, Carnauba wax. Contains Soy Allergen.
